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Why the bow tie?

After starting college in 2009 during the recession, I needed a way to stand out from the crowd of job seekers upon graduation. As I learned about branding in my Marketing 101 class, I realized that a person could benefit from a brand just as much as a company. The marketing guy in a bow tie was born.

To further differentiate myself, I worked hard to get an internship during the summer between my first and second years of college. In August 2010, I built on what I learned in the internship and started a freelance business, Penguin Creative Services.

The freelance marketing experience got me in the door of Amway North America in January 2012, and everything else has built on from there.